7 Small Business Ideas You Can Easily Start in Nigeria
Are you ready to dive into the business world but aren’t quite sure where to start? No worries! We’ve put together a list of 19 small business ideas you can easily kick off in Nigeria, even with minimal capital.
With small businesses making up 96% of the Nigerian economy and employing 84% of the workforce, there’s no shortage of opportunities. Whether you’re looking to start something from home or take a more hands-on approach, you’ll find something that fits your skills and resources. Let’s explore!
1. Social Media Marketing
You can use your social media skills to earn money by managing accounts and advertising for brands. As businesses increase their online presence, they’re constantly looking for marketers to help them grow on platforms like Instagram, TikTok, or YouTube.
2. Laundry Services
Laundry services are always in demand, especially in busy neighborhoods. With a small investment in washing supplies and a good washing machine, you can start taking orders from friends, family, and neighbors.
3. Copywriting
With businesses constantly seeking compelling content, copywriting is a skill that’s always in demand. If you enjoy writing, you can start by offering your services to small businesses or working freelance, all while expanding your skills and client base.
4. Photography
Got an eye for detail? Photography is a rewarding small business you can start by honing your skills and investing in a quality camera. You can cover events like weddings and parties or sell your pictures online through platforms like Unsplash or iStock.
5. Event Planning
If you’re a natural organizer with a flair for creativity, event planning could be your calling. Start small by helping friends and family with their events, and with a few referrals, you could be planning larger occasions like weddings or corporate events.
6. Catering Services
If you love cooking, you can turn that passion into a profitable business by starting a catering service from your kitchen. As you build a loyal customer base through family and friends, word-of-mouth referrals will help you grow into larger events.
7. POS Business
POS (Point of Sale) businesses have taken off recently, thanks to the growing demand for agency banking services. You can earn commissions by helping people complete financial transactions. Start with as little as N30,000, and you don’t even need a physical store. Simply register with a reliable institution like Moniepoint MFB and get the ball rolling.
8. Cleaning Services
Busy urban areas in Nigeria present a fantastic opportunity for house and office cleaning services. With minimal capital to buy basic cleaning supplies, you can offer your services and grow over time. As your client base expands, you can even hire extra hands to help out.
9. Perfume Oil Business
The perfume oil business is simple to start and can be highly profitable. With a small budget, you can buy perfume oils in bulk and resell them. You’ll need to understand your target audience and provide fragrances that fit their preferences.
10. Sports Viewing Centre
Football is a passion in Nigeria, and you can tap into this by setting up a sports viewing center. Whether near a university or in a busy town, offering a comfortable place for people to watch live matches can quickly become profitable.
Conclusion
No matter which business idea resonates with you, the most important thing is to take that first step. Whether it’s cooking, cleaning, or blogging, Nigeria is full of opportunities for small business success. And remember, having a smooth banking partner like Moniepoint Business Banking will make managing your business transactions much easier!
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5 Black Friday Strategies
Creative Black Friday Ideas for Small Businesses in 2024
Black Friday has become a global shopping phenomenon, with consumers spending a staggering $211.7 billion during the season in 2022. For small businesses, this is more than just a sales event—it’s a chance to capture the attention of new customers and build loyalty.
But success on Black Friday isn’t automatic. It takes more than discounts and promos to make an impact. A fast, reliable payment system and thoughtful marketing strategies are key to standing out in the crowd.
Here are five innovative ways to make Black Friday 2024 a profitable event for your business. But first, let’s touch on the history behind this shopping extravaganza.
Where Did Black Friday and Cyber Monday Begin?
The origins of Black Friday are steeped in various stories. One of the most popular explanations ties the term “black” to financial ledgers: retailers would go from losses (red ink) to profits (black ink) after Thanksgiving.
Another historical perspective traces Black Friday back to the 1950s in Philadelphia, where the day after Thanksgiving caused significant traffic congestion as shoppers flooded the city for the Army-Navy football game.
In the modern retail landscape, Black Friday refers to the Friday following Thanksgiving (November 29 in 2024), kicking off a weekend of deals that culminate in Cyber Monday, a day dedicated to online shopping.
5 Black Friday Strategies to Try This Year
1. Spark Engagement with a Contest
Contests are a fantastic way to connect with your audience while promoting your brand. You could create a simple social media challenge—ask customers to share creative ways they would use a product from your store.
Encourage participants to tag friends and engage with your page. Offer a free product or service as a prize. Not only does this build excitement, but it also drives traffic and boosts your online presence.
2. Introduce Limited-Time Deals
Time-limited offers play on the natural fear of missing out (FOMO), making them highly effective. Here’s how you can use time-based promotions to your advantage:
- Exclusive early bird discounts: Reward early shoppers with special deals to create buzz.
- Hourly sales: Keep customers coming back by introducing new discounts at different hours.
- Daily countdowns: Build momentum by offering unique deals in the days leading up to Black Friday.
- Last-minute steals: Tempt late shoppers with final offers as the clock winds down.
Use social media, email, and website banners to promote these deals with a sense of urgency.
3. Maximize Impact with Email Marketing
Email marketing is a powerful tool for Black Friday promotions. Send targeted campaigns to your subscribers featuring your best deals, gift ideas, and exclusive discounts.
Keep your emails visually appealing and include clear calls-to-action, directing recipients to shop with just a click.
4. Give Shoppers a Little Extra
Adding a freebie to each purchase is a simple yet effective way to encourage buying. Options like surprise gifts, sample products, or small complimentary items can create memorable shopping experiences.
You could also let customers choose their gift from a curated selection to make the incentive feel more personal.
5. Make Checkout Hassle-Free
A surge in Black Friday transactions can put strain on payment systems, leading to delays and frustrated customers. Offering fast, secure payment options is critical to ensuring a seamless shopping experience.
Consider tools like point-of-sale (POS) systems and reliable online payment solutions. By streamlining the checkout process, you’ll stand out from competitors who might struggle with transaction bottlenecks.
Wrapping Up
For small businesses, Black Friday is a chance to get creative and connect with customers in meaningful ways. Whether it’s through interactive contests, limited-time offers, or thoughtful customer incentives, the key is to experiment and find what resonates most with your audience.
And don’t forget—having a reliable payment solution in place can make all the difference during this busy shopping season.
Start preparing now to make Black Friday 2024 a standout event for your business!
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